Insights

AEO Strategy & Trade Economics

Deep dives into the future of search, AI visibility, and how successful tradesmen are shifting from "buying leads" to "owning the answer."

AEO vs SEO: Why Traditional Rankings Are Dying for Tradesmen

Understanding the shift from "Blue Link" SEO to "Direct Answer" AEO and why it matters for your plumbing or electrical business.

Why "Cost Per Lead" is a vanity metric and how to focus on "Cost Per Booked Job" and Gross Margin.